Monday, May 10, 2010

Colgate Total Floss

Colgate Total floss
I’m a sucker for illustrations, and when they are as good as this ones is hard not to stop and read the message, Y&R did it again, with this simple human truth, there are always places where things wont reach except floss, I learned that lesson back in the 90’s by watching pretty woman, one should always floss

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua

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