Monday, May 10, 2010

Million Dollars to get in

There is nothing better than a simple idea, and to prove the point DPZ, challenge people to break into a house and a vault. By using nothing more than simple science (you cant fold a piece of paper by halve more than 6 time, its simply impossible) they where able to stop people from going further, and to show how effective and reliable papaiz locks are…. Its simple so good I had to share it, good luck in Cannes this year my friends
Less is more

Advertising Agency: DPZ, São Paulo, Brazil
Creative Directors: José Zaragoza, Diego Zaragoza, Fernando Rodrigues, Rafael Urenha, Marcello Barcelos
Art Director: Bruno Landi
Copywriters: Alexandre Abu, Guilherme Fleury, Igor Cabó
Illustrator: Bruno Landi
Photographer: Leandro Viana
Published: October 2009

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